The Outdoor Foundation Releases 2011 Outdoor Study

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The Outdoor Foundation Releases 2011 Outdoor
Recreation Participation Study

Report shows recreation remains key part of American lifestyle with strong
outdoor participation across geographies and encouraging trends among youth

Nearly 50 percent of all Americans ages six and older participated in outdoor
recreation last year, according to a new study released today by The Outdoor
Foundation. That equates to 137.9 million Americans. The findings are part of
the 2011 Outdoor Recreation Participation Report, the nation’s leading report
tracking American participation trends in outdoor recreation with a focus on
youth, diversity and the future of the outdoors.

The Outdoor Foundation’s fifth annual Outdoor Recreation Participation Report
helps a wide range of stakeholders including the outdoor industry, public
agencies and community organizations better understand the trends in outdoor
recreation participation — enabling groups to address America’s inactivity
crisis and the disconnect between children and the outdoors. The report is
based on an online survey of more than 40,000 Americans ages six and older and
covers 114 different outdoor activities, making it the largest survey of its
kind.

“This report shows that outdoor recreation and participation continues to play
a major role in American life and is increasingly recognized as an important
part of healthy lifestyles — especially for our children and youth,” said Chris
Fanning, executive director of The Outdoor Foundation.

The study places significant emphasis on youth, and the findings reveal areas
of both opportunity and optimism. For the first time, participation among youth
ages 6 to 12 remained flat instead of falling. In addition, adolescent and
young adult participation both grew by one percentage point. However, while
overall participation for girls showed improvement in 2010, participation rates
among boys leveled or fell.

We are encouraged that the trends appear to be stabilizing with youth
participation rates,” said Fanning. “Sharing the benefits of a healthy active
outdoor lifestyle with all of our youth will ensure healthier children and
healthier communities.”

The insights detailed in the 2011 Outdoor Recreation Participation Report are
critical to national efforts seeking to understand and reverse America’s
inactivity crisis. The following are some of the additional findings detailed
in the Participation Report. More information can be found in the report on the
page numbers listed.

OVERALL TRENDS IN OUTDOOR PARTICIPATION

– Running, including jogging and trail running, was the most popular
outdoor activity in 2010 with more than 50 million participants and a
participation rate of 18 percent. page 19

– 55 percent of outdoor participants traveled one hour or more to
participate in outdoor recreation in 2010. At the same time, outdoor
participants made an average of 57.8 passive outdoor outings, such as
picnicking, unstructured playtime, visiting a community park or lunch outdoors
at a park in 2010. page 20

– The economy continues to have an impact on outdoor participation. More
than 45 percent of outdoor participants have household incomes of $75,000 and
up. More than half of participants are employed, and 42 percent of outdoor
enthusiasts say the economy impacts how often they get outside. page 22

– Despite the still uncertain economy and its proven impact on outdoor
participation, 60 percent of all outdoor enthusiasts spent about the same
amount on sports and recreation in 2010 as they had in previous years. page 23

OUTDOOR LIFESTYLES

– The fitness and health benefits of outdoor participation are apparent.
Outdoor participants rate their fitness level at 6.4 on a 10-point-scale versus
5.1 for non-participants. In terms of health, outdoor participants rate their
health level at 7.5 versus 6.5 for non-participants. page 32

– Easy access matters. The participation rate among Americans who live in
communities with designated walking and biking trails is higher than those
without such easy access. page 34

– Modern technology has revolutionized the way we find information and
communicate with each other. Outdoor enthusiasts in their young adulthood, ages
18 to 24, use technology to connect with the outdoors more than any other age
group. Women are more likely than men to share their experiences using social
media. page 36

YOUTH AND THE OUTDOORS

– Youth and adolescents are motivated to get outside simply because they
think “outdoor activities are cool.” While this cool factor is still present in
young adults, slightly more participants in this age group cite exercise as
their top motivator for outdoor participation. page 47

– The importance of providing physical education in school can’t be
understated. Among those who are current outdoor participants, 79 percent say
they had physical education in school between the ages of 6 to 12. Almost 60
percent of adult outdoor participants took part in outdoor activities from ages
6 to 12, compared to only 21 percent of non-outdoor participants — a nearly 40
percent gap. page 49

DIVERSITY AND THE OUTDOORS

– As in previous years, participation in outdoor activities in 2010 was
significantly higher among Caucasians and lowest among African Americans in
nearly all age groups. page 57

– Although their participation rate is much lower, African American and
Hispanic outdoor enthusiasts tend to participate in outdoor activities more
frequently than Caucasians. page 58

To download a complete copy of the 2011 Outdoor Recreation Participation
Report, visit The Outdoor Foundation website: http://www.outdoorfoundation.org/research.participation.html

The Outdoor Foundation thanks Dr. Michael A. Schuett and Kyunghee Lee from the
Center for Socioeconomic Research & Education at Texas A&M University
for providing technical assistance with this report.